Editorial and corrections standard

How we identify authorship, support factual claims, explain commercial interests, maintain published resources and respond when a reader finds a possible error.

Published 30 August 2026Updated 30 August 2026Published by SEO Guys

Authorship and review

Most SEO Guys resources are collaborative work and use the organisation byline SEO Guys. That byline links to the About page so readers can see the business, founders, team and office behind the publication.

We do not assign a person to a byline or review credit merely to make a page look more authoritative. A named author or reviewer should appear only after that person has checked the published version and approved the attribution. Until that happens, the organisation remains the stated author and no named review is claimed.

Sources, calculations and evidence limits

We prefer the most direct responsible source available for factual, policy and statistical claims. Source-backed resources identify references beside the relevant section and include a bibliography so readers can inspect the underlying material.

When SEO Guys selects, normalises, compares or calculates values from source data, the resource should identify that work and keep the source period, geography, definition and material limitation visible. A source citation does not mean the publisher produced, reviewed or endorsed the SEO Guys analysis.

Publication dates, updates and review triggers

Published identifies the first public release recorded for a resource. Updated changes when the page, method, evidence, download or material guidance changes. We do not present an unchanged page as newly reviewed simply by replacing its date.

A resource may name a source release, policy change or other review trigger. When the trigger occurs, the page should be checked against the new evidence before any affected claim or calculation is retained.

Commercial interest and independent sources

SEO Guys is an Australian SEO agency that sells SEO services. Our guides, tools, research and case studies can support those services, so they are commercial publications rather than independent endorsements of SEO Guys.

Government agencies, platforms, publishers and other cited organisations do not endorse SEO Guys merely because we reference their material. We keep official source claims separate from our own interpretation, calculation and service recommendations.

Case studies and performance evidence

Case studies should state the source, reporting period, visible metrics and material limits of the available evidence. A Search Console screenshot can show recorded search activity, but it cannot by itself prove revenue, enquiries, causation or that another website will receive the same result.

We do not add customer outcomes, implementation claims or permissions that are not supported by the supplied record. Results remain client specific and are not guarantees of future performance.

Australian local content

SEO Guys operates from its published Robina office and serves businesses nationally. A city service page must not imply that we have an office, team or customer evidence in another location unless that claim can be verified.

Local market reports should identify the geography, period and source behind each figure. Local statistics can describe a market, but they do not prove search demand, ranking difficulty, customer intent or a likely campaign result.

Corrections

Report a possible error

If you find a possible factual error, broken source, unclear calculation or outdated statement, send us the page URL, the exact passage and the evidence you think we should review.

We compare the report with the cited material and the current page. When the available evidence supports a correction, we update the content and its modified date. A correction does not imply that every interpretation or requested change will be accepted.

  • The full page URL
  • The exact statement, figure, table row or link
  • Why it may be inaccurate or outdated
  • A direct supporting source where one is available