Competition
Stronger search competitors usually mean more content, technical work and authority are needed before meaningful rankings move.
SEO Packages and Pricing Australia
Compare month-to-month SEO packages with published weekly pricing, clear setup fees and practical inclusions for Australian businesses.
How much does SEO cost in Australia?
SEO pricing changes with the size of the opportunity and the amount of work needed to compete. A business targeting one service in one market does not need the same campaign as a national company with hundreds of pages, multiple locations or a technically complex website.
Our published packages start at $500 per week, plus a one-off setup fee, and run month to month. The setup covers the initial audit, research, tracking and strategy. Ongoing pricing covers the agreed mix of technical work, page improvements, content, link building and reporting.
Before comparing campaign scopes, use our SEO consultant versus SEO agency guide to decide which delivery model fits your business.
Website condition
Crawl, speed, template and content problems can increase the implementation work required before growth activity can compound.
Services and locations
Each priority service, product category and market needs research, a suitable page and enough support to compete without creating thin duplication.
Existing authority
A newer domain or thin backlink profile normally needs a different pace of authority building from an established brand with trusted mentions.
Interactive budget planner
Plan an SEO Guys campaign cost
Select a published package and planning period to see the setup, ongoing and GST amounts. The calculation stays in your browser and is not submitted or saved.
Planning estimate
Growth, 13 weeks
- Ongoing work, 13 weeks
- $10,400
- One-off setup
- $1,600
- Total excluding GST
- $12,000
- GST at 10%
- $1,200
- Planning total including GSTWeekly equivalent is $800 before GST
- $13,200
The ongoing weekly price is equivalent to about $3,467 per average month before GST. This is a budget-planning calculation based on current advertised package prices, not a quote, forecast or ranking promise. A proposal confirms scope, billing dates and tax treatment before work begins.
The calculation uses the current Australian GST rate. Review the Australian Government GST guidance and ACCC price display guidance.
How to choose the right SEO package
Choose the smallest campaign scope that can address the first verified priority. The package should follow the work the business can support, not a promise that a larger fee will produce a particular ranking.
01 Define the first 90-day priority
List the service, location or product category that matters first. One focused priority may suit Basic. Several validated priorities usually need the broader delivery capacity in Growth or Accelerate.
02 Verify the current constraint
Use the setup audit, research and strategy to confirm whether technical work, commercial pages, local visibility or authority is limiting progress. The evidence should decide where campaign time goes.
03 Confirm who will implement
These packages combine strategy with ongoing delivery. Record what SEO Guys can publish, what needs your developer or team, and who approves business claims before choosing the weekly scope.
04 Set a review condition
Agree what would justify changing tier, such as more validated target markets, a larger technical requirement, limited internal capacity or evidence that the original scope was too broad.
This framework guides the initial recommendation. It does not guarantee rankings or replace the setup evidence, and the scope can change when the website, opportunity or delivery capacity changes.
Comparing providers as well as packages? Score diagnosis, delivery, evidence, access and working fit on the same terms before committing the website and budget.
Basic
Basic SEO for businesses looking to attract and convert new customers for one key service.
Best suited to: A business starting with one priority service, product category or local market.
$500/week
+$1,000 setup
All prices exclude GST.
Month to month
- Website & backlink audit
- Keyword research & strategy
- On-page optimisation
- Link building
- Google Analytics & Search Console setup with detailed tracking
- Schema implementation
- Detailed monthly reporting
- Monthly content delivery
- Guidance on additional copywriting
Growth
Intermediate SEO for businesses looking to increase online conversion.
Best suited to: A growing business that needs broader visibility, local search support and website improvements.
$800/week
+$1,600 setup
All prices exclude GST.
Month to month
Everything in Basic, plus:
- Google Business Profile setup & optimisation
- Basic website & speed optimisation
Accelerate
Advanced SEO. Turning your SEO efforts into results.
Best suited to: A business competing across more services or markets and needing deeper technical and competitor work.
$1,500/week
+$2,000 setup
All prices exclude GST.
Month to month
Everything in Growth, plus:
- Google Business Profile setup & optimisation
- Competitor opportunity analysis
- Advanced website & speed optimisation
All packages are month-to-month with no lock-in period. Setup is a one-off covering audit, research and strategy before ongoing work begins. All prices exclude GST.
What every SEO package has in common
Every tier includes the foundations needed to make informed decisions. The difference is the breadth and depth of the campaign, not whether the basics are done properly.
Priorities come from the setup
The audit, keyword research and strategy determine which work should happen first. We do not fill a calendar with tasks that have no commercial reason behind them.
Content follows the strategy
Monthly content is delivered around agreed opportunities. The format and subject depend on whether the campaign needs service pages, category copy, location coverage or supporting articles.
Link quality matters more than a quota
Link building is included, but we do not promise an arbitrary number of placements. Relevant, credible links are more useful than a large batch of low-quality directory or network links.
Inspect our link-building evidence standardImplementation needs access
Where we have suitable website access, agreed on-page, schema and technical changes can be implemented. If your developer controls the site, we can provide prioritised requirements and review the completed work.
Comparing SEO for a smaller business? See how we prioritise commercial searches, local visibility and practical monthly work in our small business SEO service.
Small business SEOGuides before you choose an SEO package
Compare the decision criteria and audit work behind a useful campaign scope before choosing a weekly investment.
Questions about pricing
The first stage covers research and groundwork: a website and backlink audit, keyword and competitor analysis, tracking setup and the initial strategy. That work happens once up front, and the ongoing campaign is built on it.
Yes, in either direction, at any point. Plenty of clients start on Basic to prove the channel works and move up once it does.
Correct. We work month to month. We'd rather earn the next month than hold you to a twelve-month agreement you regret in month three.
No. The weekly package price and one-off setup fee are advertised excluding GST.
Most clients do at some point. Tell us what you need and we'll scope it separately rather than pretending a package covers it.
Start with the number of priority services, locations or product categories you need to grow, then consider the strength of the competing websites and the condition of your own site. We review those factors before recommending a tier, and you can change level later if the opportunity or budget changes.
Yes. Every package includes monthly content delivery and guidance on additional copywriting. The content format and priorities follow the keyword strategy, so the work may involve a new commercial page, an existing-page improvement or supporting content rather than a fixed number of generic articles.
Yes. Link building is included in every tier. We focus on relevance and credibility rather than promising a fixed link count that encourages low-quality placements.