SEO case studies with data you can inspect

Each case study separates what the chart visibly shows from what the data suggests should be investigated next. Search Console does not show leads or revenue, so we do not claim either without supporting data.

What counts as proof here

Good SEO reporting should make the source, result and limitation easy to understand.

Supplied source graphics

Every case study includes the supplied annotated Google Search Console graphic so you can inspect the chart and reported totals yourself.

Observable results

Clicks, impressions, click-through rate and average position are reproduced only when they are readable in the source image.

Clear limits

Search Console does not prove revenue, enquiries or causation. We do not add those claims when the supporting data is not present.

Four client search snapshots

Search performance from Australian client campaigns, documented with the supplied annotated Google Search Console graphics and the numbers visible in each report.