Google Business Profile optimisation
Categories, services, attributes, photos and posts, all set up properly and maintained rather than filled in once and forgotten.
Local SEO Services
Show up in the map pack and local results across the suburbs you actually service, not just the one you're headquartered in.
Get a free growth sessionMost local searches never scroll past the map
When someone searches for a service near them, Google shows a map with three businesses before anything else. If you're not one of them, you're competing for what's left below.
Local SEO is about being the obvious answer in each area you cover. That takes more than adding suburb names to your homepage.
This is for you if
- You service multiple suburbs but only rank in one
- Competitors appear in the map pack and you don't
- You have a Google Business Profile nobody maintains
- You're a trade, clinic, or service business with a service radius
- You've opened a second location
What Local SEO includes
No vague retainers. Here's the actual work.
Map pack strategy
Work out what's keeping you out of the top three in each target area, then close those gaps.
Location and service-area pages
Build genuinely useful pages for each suburb or region you service, rather than thin duplicates with the place name swapped.
Citations and directories
Get your name, address and phone number consistent across the directories Google cross-references.
Review strategy
Put a system in place for earning reviews consistently, since review volume and recency both feed local ranking.
Local link building
Earn links from local publications, associations and suppliers that signal you're genuinely established in the area.
Proven process. Lasting growth.
Effective SEO is built in stages, not overnight. Here's what it looks like from day one.
- 01
Audit and discovery
A full technical audit, backlink profile review and competitive analysis. We work out exactly why you're ranking where you are, and where the realistic gaps sit.
- 02
Strategy and implementation
Fix the structural and speed issues first, because a fast, well-built site is the foundation everything else depends on. Then keyword mapping, on-page work and content go live in priority order.
- 03
Reporting and refinement
Technical fixes, content and authority building run together, with a plain-English monthly report showing what moved, what it produced and what's next.
Frequently asked questions
Yes. Google supports service-area businesses that travel to customers. You set a service radius and hide the street address. The profile still needs to be properly set up and verified.
It depends on how competitive the area is and how close the suburbs are to your actual location. Proximity is a real ranking factor in local results. We'd usually start with the areas where you're closest to breaking through, then expand.
No, and they're a genuine risk. Google removes reviews it detects as inauthentic and can suspend profiles. Steady, real reviews from actual customers is slower and the only approach that holds up.
The rest of the picture
These disciplines work together. Here's what else goes into a search campaign.