Content strategy and topic mapping
Map the questions your customers ask across the whole buying journey, then plan content against the ones worth owning.
Publish the pages and articles your customers are searching for, so you're in the conversation well before they're ready to buy.
Get a free growth sessionMost people don't search for your service the first time they search. They ask about the problem, compare options, and check prices. Every one of those searches is a chance to be the business that helped.
Content SEO is about answering those questions properly and building enough authority on a topic that Google treats you as a credible source when the buying search finally happens.
No vague retainers. Here's the actual work.
Map the questions your customers ask across the whole buying journey, then plan content against the ones worth owning.
Find the searches competitors rank for and you don't, and the ones nobody has answered well yet.
Written by people who research the topic, not spun from a template. Everything goes through you before publishing.
Update and consolidate pages that have decayed. This is often faster and cheaper than publishing something new.
Group related content so it reinforces itself instead of each page fighting alone.
Track what each piece produces so the plan follows the evidence rather than the calendar.
The plan follows customer questions and search evidence, while your subject knowledge keeps every page accurate and specific to the business.
Research the questions, comparisons and service searches across the buying journey, then prioritise topics by relevance and realistic value.
Develop the brief and draft, add business expertise, secure approval and connect the finished page to the related services and supporting content.
Use search and engagement data to update useful pages, consolidate overlap and direct future production toward topics that show demand.
Published campaign pricing
Month to month SEO packages from $500/week
Our advertised campaign packages start at $500 per week, plus a $1,000 setup fee and GST. Packages combine the SEO disciplines required by the agreed campaign scope.
You can generate volume that way, and plenty of businesses have. What tends not to work is publishing it unedited; it reads generically, says nothing only you could say, and competes against thousands of near-identical pages. We use AI as a research and drafting aid, then apply actual expertise and your input on top.
Fewer, better pages beat a high publishing cadence almost every time. We'd rather publish two pieces a month that genuinely rank than eight that don't.
New content on an established site can move within weeks. On a newer site or in a competitive niche, expect three to six months before it settles into position. Content also compounds; pieces often keep climbing for a year or more.
Primary guidance
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These disciplines work together. Here's what else goes into a search campaign.
Use these practical resources to understand the checks, decisions and measurements behind the work.