Category page optimisation
Category pages usually hold the most commercial search volume in a store, and are usually the least optimised.
E-Commerce SEO Services
Get product and category pages ranking for searches with buying intent, so revenue stops depending entirely on ad spend.
Get a free growth sessionRevenue that doesn't stop when you pause the ads
Most online stores are built entirely on paid traffic. It works until costs rise, and every month you stop spending is a month with no sales.
Organic rankings on category and product searches don't behave that way. The work is heavier up front because stores have far more pages and far more ways to go wrong, but it keeps producing.
This is for you if
- Revenue depends almost entirely on paid traffic
- Ad costs are rising and margins are tightening
- Category pages get little or no organic traffic
- Your store has thousands of URLs from filters
- You're on Shopify, WooCommerce or BigCommerce
What E-Commerce SEO includes
No vague retainers. Here's the actual work.
Product page SEO
Unique descriptions, structured data and review markup, so listings compete properly in results.
Faceted navigation and crawl control
Filters generate thousands of near-duplicate URLs. We control what gets crawled and indexed so authority isn't diluted.
Product schema and rich results
Price, availability and review markup that make your listings stand out on the results page.
Site speed for storefronts
Apps, tracking scripts and heavy imagery compound quickly. We cut the weight without breaking the store.
Out-of-stock and discontinued products
Handle retired products so you keep the accumulated ranking value instead of leaving dead pages behind.
Proven process. Lasting growth.
Effective SEO is built in stages, not overnight. Here's what it looks like from day one.
- 01
Audit and discovery
A full technical audit, backlink profile review and competitive analysis. We work out exactly why you're ranking where you are, and where the realistic gaps sit.
- 02
Strategy and implementation
Fix the structural and speed issues first, because a fast, well-built site is the foundation everything else depends on. Then keyword mapping, on-page work and content go live in priority order.
- 03
Reporting and refinement
Technical fixes, content and authority building run together, with a plain-English monthly report showing what moved, what it produced and what's next.
Frequently asked questions
Shopify, WooCommerce, BigCommerce and Magento most often. The principles hold across all of them; what changes is how much control the platform gives you over URLs, templates and crawl directives.
No. In most stores a small share of products and categories accounts for most of the potential revenue. We prioritise those, then apply templated improvements across the long tail.
No. Run both. Ads produce immediately and give you data on which searches actually convert, which makes the SEO strategy sharper. As organic rankings build, your blended cost per sale drops.
The rest of the picture
These disciplines work together. Here's what else goes into a search campaign.