Category page optimisation
Map commercial searches to useful category pages, then improve the copy, headings, products, internal links and supporting information without obscuring the shopping task.
E-commerce SEO agency and consulting support for Australian stores that need stronger category, product and shopping visibility.
Get a free growth sessionAn online store can have valuable products and still make them difficult for search engines and customers to find. Category ownership, filters, variants, internal links, product data and catalogue changes all affect which URLs are discovered and understood.
We combine e-commerce SEO consulting with implementation across the templates and priority pages that matter commercially. Paid search, store revenue, Search Console and catalogue evidence help decide where the work should start.
No vague retainers. Here's the actual work.
Map commercial searches to useful category pages, then improve the copy, headings, products, internal links and supporting information without obscuring the shopping task.
Improve priority product templates and content with accurate specifications, availability, imagery, reviews and related-product paths.
Decide which filtered URLs serve real demand, then manage crawl paths, canonicals and index signals for the combinations that do not need to compete.
Implement accurate Product, Offer and review markup where supported, then validate the feed and page data required for eligible shopping experiences.
Apps, tracking scripts and heavy imagery compound quickly. We cut the weight without breaking the store.
Choose a useful status, alternative, redirect or removal path based on whether the product may return and whether the old URL still helps customers.
Australian retail evidence
Review official Australian online retail data, its scope and its June 2025 end date. The resource keeps market context separate from your store's search demand, revenue and ranking opportunity.
We prioritise the categories and products with commercial potential, then fix the store systems that affect every optimised page.
Map buying searches to categories and products, review current performance and choose the parts of the catalogue with the strongest business case.
Improve category and product templates, internal links, structured data, speed and filter controls so search engines reach the right store pages.
Strengthen priority pages, handle catalogue changes carefully and use search and revenue data to guide the next group of products or categories.
Published campaign pricing
Month to month SEO packages from $500/week
Our advertised campaign packages start at $500 per week, plus a $1,000 setup fee and GST. Packages combine the SEO disciplines required by the agreed campaign scope.
Shopify, WooCommerce, BigCommerce and Magento most often. The principles hold across all of them; what changes is how much control the platform gives you over URLs, templates and crawl directives.
No. In most stores a small share of products and categories accounts for most of the potential revenue. We prioritise those, then apply templated improvements across the long tail.
Not on the basis of an SEO engagement alone. Paid and organic search can support different stages of demand, and paid campaign evidence can help prioritise products and queries. Budget changes should use margin, attribution, stock and verified sales data rather than ranking movement by itself.
Primary guidance
These official sources support the policy and implementation guidance on this page. They do not endorse SEO Guys or guarantee a search result.
These disciplines work together. Here's what else goes into a search campaign.
Use these practical resources to understand the checks, decisions and measurements behind the work.